"We started with a leather lead. Then someone asked why the toys we gave our own dogs weren't for sale — so we made those too."
Paw & Noble began with a single leather lead, cut on a kitchen table because nothing on the market held up to a lakeside retriever and a Saturday market both.
What followed was a slow, particular expansion: enrichment toys that survived actual chewing, then trackers and feeders that didn't need a manual to set up. The brief never changed — built for the pet first, not the packaging.
Designed with veterinarians and product engineers